Following approval by the Brazilian Congress of the new “Brazilian GDPR” this past July, the President of Brazil has approved the Lei Geral de Proteção de Dados Pessoais or “LGPD”, aiming to improve privacy standards and personal data protection in the country.
The new Brazilian privacy legislation, Law n. 13.709/2018, amends previous privacy-related legislation in the country, namely the Internet Civil Law n. 12.956 / 2014 and the Information Access Law n. 12.527/2011.
Published on 14 August 2018, the law will be effective in 18 months and represents a crucial step forward for an important country as Brazil, both in societal and economic terms. Having a structured and comprehensive data protection framework in place is essential to increase trust at international level with respect to how Brazilian organizations process personal data. Based on the European experience with the implementation of the GDPR, early movers in compliance (so companies that don’t wait 18 months to comply with the new law, but instead start to take measures for compliance seriously from the start) will experience significant competitive advantages in the national and international digital market.
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