SAVE THE DATE: Advertising technology: legal compliance requirements to fully exploit adtech in your marketing strategies Webinar

Join me on Tue, Jan 21, 2020 5:00 PM – 6:00 PM CET! Register here.

The nearly unlimited opportunities of present-day technologies grouped under the umbrella of ‘adtech’ – including cookies and other tracking technologies, programmatic advertising, and real-time bidding – also pose legal compliance challenges for businesses looking to take advantage of the latest marketing trends.

This webinar will provide participants with an understanding of the primary legal compliance considerations in order to understand and successfully mitigate legal risks relating to advertising technologies and take full advantage of their potential. The webinar will examine the digital advertising supply chain and its products, identifying the duties, obligations and responsibilities of the relevant players derived from:

• applicable legislation, such as the EU General Data Protection Regulation and the ePrivacy framework;

• European data protection authority guidelines; and

• reports and guidelines issued by leading industry members. By registering for this webinar, you submit your information to the webinar organisers and speakers from ICT Legal Consulting, who will use it to communicate with you regarding this event and their other services.

Comments are closed.