Personal Data Protection as the New Competitive Edge: Generating Socially Responsible Corporate Behaviour

Last Friday I held my inaugural lecture as Professor of Privacy, Cybersecurity, and IT Contract Law at the Faculty of Law - European Centre for Privacy & Cybersecurity at Maastricht University. During my lecture I introduced the research activities that I would like to further develop at Maastricht University in a multidisciplinary setting that includes ...

Data Protection as a Corporate Social Responsibility

I've been saying it for quite some time, but it is becoming ever-more clear that Data Protection in itself can represent a new form of Corporate Social Responsibility. No present or forthcoming legal framework (whether it be the EU’s much-discussed General Data Protection Regulation or new competition rules) will ever be able to effectively regulate our ...

DIGITAL OUT-OF-HOME (DOOH) ADVERTISING AND THE FUTURE OF CORPORATE SOCIAL RESPONSIBILITY

Have you ever heard of Digital Out-of-Home (DOOH) advertising? Probably not, but it has most likely seen you, without your consent and without you even realizing it. The world of advertising has made incredible progress thanks to the digitalization of something as simple as the billboard. Shopping malls, airports and train stations are full of strategically ...