Personal Data Protection as the New Competitive Edge: Generating Socially Responsible Corporate Behaviour

Last Friday I held my inaugural lecture as Professor of Privacy, Cybersecurity, and IT Contract Law at the Faculty of Law - European Centre for Privacy & Cybersecurity at Maastricht University. During my lecture I introduced the research activities that I would like to further develop at Maastricht University in a multidisciplinary setting that includes ...

DIGITAL OUT-OF-HOME (DOOH) ADVERTISING AND THE FUTURE OF CORPORATE SOCIAL RESPONSIBILITY

Have you ever heard of Digital Out-of-Home (DOOH) advertising? Probably not, but it has most likely seen you, without your consent and without you even realizing it. The world of advertising has made incredible progress thanks to the digitalization of something as simple as the billboard. Shopping malls, airports and train stations are full of strategically ...