“Point-to-point” consent for third-party marketing

On 22 June 2021, the Italian Data Protection Authority (DPA) announced that a month earlier, it had issued a major decision for the data sharing economy concerning the interpretation of third-party marketing consent. A company active in the energy sector (Company A) was fined EUR 3 million for unlawful data processing activities which involved the use ...

The risky practice of buying data

Ever more frequently organisations are buying lists for marketing purposes from data brokers without taking necessary data protection-related precautions. This is an extremely risky practice.  As the Information Commissioner's Office points out in it’s recent “Investigation into the use of data analytics in political campaigns Investigation update” report - (see pages 14-15) - organisations must ...